Large Network
If you need your house painted and want to trade for it but can’t find a painter who needs your services, what can you do? By working through a trade exchange you have more resources from which to buy and they don’t have to need your specific product or service. You can sell your product to a printer then use the trade dollars you earned on that transaction to get your painting project done.
The larger the exchange, the more resources you have. Not only does the size and diversity of the membership benefit you when you are looking to spend your trade dollars but it also helps you get trade dollars when you have excess capacity or product. The trade exchange acts as a marketplace and trade directors act as a national sales force, marketing your products to businesses that you could not have reached through your normal advertising efforts. The larger the exchange, the larger this new marketplace is.